Every NCDIA member is afforded access to a wealth of
resources and support all aimed at assisting members
to participate more effectively and profitably in the
emerging natural color diamond marketplace. As a
member you will be actively included in and benefit from
the efforts of the entire community of producers, designers,
manufacturers and vendors of this dazzling new segment of the established
diamond industry. Some of the benefit highlights are set forth here and you
are encouraged to contact the NCDIA for additional information.
- Prestige and Consumer Credibility
The NCDIA is the recognized world authority when it comes to
production, creation, and marketing of natural color diamond jewels and
jewelry. Membership publicly conveys to each member the imprimatur and
support of the Association and accords a trusted status that is visible and
marketable with consumers
- Industry Marketing Support
NCDIA assumes the lead and paves the way in creating consumer
awareness of and desire for natural color diamonds and jewelry. From
intensive programs of celebrity product placement and endorsement, to
trade and fashion press coverage, the NCDIA utilizes professional PR
agency talents to "make your market."
- Local Marketing Support
In addition to local display of the NCDIA logo, every member has
available to them, a full range of POP (Point of Purchase) materials for incase, counter top,
traffic area and window displays, consumer brochures, and more.
Members also have access to specialized training as well as an extensive
photo image and video library, all aimed at increasing sales effectiveness
and profitability.
- Year-Round Promotions
Members also benefit from and can participate in organized, regular
trunk shows, special traveling collection displays and NCDIA expert
speakers for special events.
- Special Promotions
To assist local promotions and benefit members, NCDIA regularly
sponsors special "members only" pricing programs tied to exclusive trade
and fashion marketing opportunities throughout each year
- Consumer Research and Market Intelligence
Every member has access to and can benefit from NCDIA-sponsored as
well as collected consumer research data. Including both quantitative and
qualitative studies, reports of findings are produced with the aim of
educating members and stimulating more effective marketing and sale of
natural color diamonds and jewelry.
- Networking and Communications
In addition to receipt of regularly printed and mailed versions, every
member has immediate access via the Internet to NCDIA news, newsletters,
press releases, calendar of events, meetings and a full spectrum of member
forum networking channels to keep abreast of happenings and keep ahead
of competing forces.
- Internet Presence
NCDIA owns and maintains the #1 natural color diamond website on the
Internet, dedicated to promote the industry and every one of its members.
Each member may choose to be included in the special Member Design
Gallery to showcase product, profile and own-store website link, and will be
lsited in our online retail vendor locator service for easy consumer viewing.
Join now, and reap the rewards that only membership can provide.