Argyle Diamond Jewelry at the Oscars
(IDEX Online News) – As one of its plans to support its network of Select Diamantaires with a variety of consumer-targeted initiatives, Rio Tinto Diamonds is showcasing The Argyle Diamond Jewelry Collection to celebrities, nominees and presenters to wear at the upcoming Academy Awards.
Rio Tinto said these initiatives would not only promote fashion diamond jewelry, but they would also create awareness and continue to educate consumers on the versatility and affordability of jewelry created using Argyle diamonds from the East Kimberly region of Australia.
“We see these initiatives as instrumental in ensuring that the consumer understands the beauty of Argyle diamonds while illustrating the high value of the pieces. Other exciting initiatives have been developed and will be revealed to the trade at the JCK show in June,” said Rebecca Foerster, manager of Rio Tinto Diamonds’ U.S. Representative Office.