DIAMOND WORLD Sept 7,2010 NCDIA launches ‘Pink Diamond Butterfly’ marketing campaign


The Natural Color Diamond Association (NCDIA) has launched a viral social media campaign entitled ‘Pink Diamond Butterfly’, in the present third quarter of the year. The campaign is directed at jewellery retailers, with the focus of business growth and raising consumer awareness about coloured diamond category.

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"...A coloured diamond is a touch- stone of the universe, a little some- thing God created that man can’t always find... they are the last frontier of collectibles... "
R. Winston, 1986