Three Generations of Quality, Integrity and Friendship
After 65 years in Westwood Village, we continue to stand for quality, ethics, value and above all, service. Our loyal customers range from the most prominent, world renowned celebrities to students attending our nearby neighbor, UCLA. It is the warmth and an enduring commitment to customers that keep our client relationships spanning generations.
As a member of the prestigious American Gem Society, we offer important assurances that the gems and precious metals in our store are what they are represented to be, and that appraisals will meet the highest industry standards.
To make each client's visit to our store the highlight of their day. Greet them warmly, and show genuine concern for their needs and interests. In short, make a friend.
To provide an experience of such exceptional service and care, that we earn the unquestioning loyalty and trust of our clients.
To offer information, advice and a wide variety of high quality jewelry in an atmosphere of respect, warmth, courtesy and friendliness.
To maintain the highest degree of gemological expertise, integrity and ethical conduct, promote the gemological education of each associate, and adhere to the demanding educational and ethical standards of the American Gem Society.
In all things, to always exceed our clients' expectations