Rico Gems (Shanghai)'s Chinese name means "Wise Jade". It began in Shanghai, China during Boxer Rebellion period, at 1900. Chen Shen's family started to sell jewelry in Shanghai. While in the US, Chen Shen is a Colombian emerald dealer.
In 2012, Chen Shen brings its family jewelry brand back to Shanghai, China. where it originally started. It mainly focuses on custom colored diamonds jewelry and colored stones jewelry. It has a business office in Shanghai's China Diamond Exchange and a retail location to service customers. Right now, Rico Gems sells yellow diamond rings though China's the most successful TV shopping channel - OCJ and its retail location.